Last November, Amazon opened the doors of Amazon Books— its first physical, real-life bookstore — right on its home turf of Seattle.
While I was in town this week, I made sure to stop by Amazon Books to check it out.
I love books, and I ... well. I don't necessarily love Amazon, but I willingly play along with its evermore ambitious plans to conquer the world of commerce. Cheaper is cheaper, after all.
When my colleague Aly Weisman stopped by Amazon Books last December, she found that while she liked it for the most part, she hated the core concept of the store: The books don't have a listed price; you have to use your phone and scan to see the most current price.
But I had the totally opposite reaction. I thought it was great, in a way that only Amazon could make possible. Here's why.
SEE ALSO: We checked out the massive glass spheres that Amazon is building in the heart of Seattle
The first and to date only Amazon Books is in Seattle's University Heights neighborhood, not terribly far from the University of Washington.
On the inside, it looks just like any other bookstore you may have been to. But the first hint that things might be a little different comes in that orange sign.
If you want a book, you have to check Amazon for the most current price. If it's cheaper on the website, it's cheaper in the store. And if something is on sale on the website, it's on sale in the store, too! Neat.
See the rest of the story at Business Insider